Formulating Tourism Development Master Plan in the PETRA Region

Country: Hashemite Kingdom of Jordan

Client: JICA(Japan International Cooperation Agency)

Period: March 2021 to September 2022

Outline:

The Hashemite Kingdom of Jordan is rich in tourism resources, including cultural and natural heritage, with the Petra site being the largest tourist destination in Jordan, which is also a UNESCO World Cultural Heritage Site. On the other hand, the Petra region lacks tourism resources other than the Petra ruins and faces challenges such as the risk of over-tourism due to the increase in tourists, and is working on a master plan for sustainable tourism.

Tour of the site park with the President of the Global Sustainable Tourism Council (GSTC)

Joint Coordination Committee (JCC) of the project

Visitor survey to identify tourist trends

Experience traditional nomadic (Bedouin) folk cooking

Local markets under implementation as a pilot project (Jordan National Broadcasting)

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